Pixelodeon 2007 Keynotes

Pixelodeon 2007 Keynotes.

Afraid of the two 13-year-old kids in their bedroom

The story so far... millions are hooked by online soap - Telegraph:

"Large traditional broadcasters, burdened with bureaucracy and a new paranoia about viewer trust (many viewers initially think KateModern is a genuine video blog), seem well behind in this new breed of online drama. One BBC representative stood up at the end of Ms Shields' presentation to ask: 'Where do you get the producers from?' and 'Do you have a style guide?'' But, speaking after the session, LG15's Mr Goodfried did not seem too worried by the competition. 'We're not afraid of the BBC,'' he said. 'We are afraid of the two 13-year-old kids in their bedroom who are going to come up with the next thing.''"

How-to produce an online video Show: Your Concept. The blip.tv Learning Center.

How-to produce an online video Show: Your Concept. The blip.tv Learning Center.:

"We define a 'show' as a series of online videos that are tied together by consistent branding, style, and release schedule. Shows can be fiction, or non-fiction. A show can be made by one person with equipment they already own, or a bunch of people with a big budget. Blip.tv shows are different from viral videos, friends/family videos, or music videos, because they are recognizable as a series of related videos. Like a TV show, the concept is consistent while the content is varied. But shows on blip.tv are not identical to TV shows."

YouTube Video toolbox

YouTube - Broadcast Yourself.

Television 2.0

Television 2.0: Reconceptualizing
TV as an Engagement Medium.

by
Ivan D. Askwith
B.A. Individualized Study (Technology, Media & Culture)
Gallatin School of Individualized Study
New York University, 2003
SUBMITTED TO THE PROGRAM IN COMPARATIVE MEDIA STUDIES
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF
MASTER OF SCIENCE IN COMPARATIVE MEDIA STUDIES
AT THE
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
SEPTEMBER 2007
© 2007 Ivan D. Askwith. All rights reserved.

174 pages

Current TV to Web

Current TV Puts Insights to Use in Brand Extension:

"After two years of televising viewer-generated videos and consumer-crafted ads for brands like Toyota and Sony, Current TV is using its insights into consumer content favored by young adults to expand its Web presence and increase its marketing efforts. The company's experience with its audience also sheds light on the challenges of any marketer wooing well-educated, digitally savvy young people. "

Video via Google ads

Forget TV, distribute video via Google ads - Lost Remote TV Blog:

"This is a big deal. The creator of Family Guy, Seth McFarlane and the star of Disney’s That’s So Raven have teamed up with Media Rights Capital (MRC) to distribute video shorts via the Google Adsense network."

Whoa.