Monday, August 20, 2007

Current TV to Web

Current TV Puts Insights to Use in Brand Extension:
"After two years of televising viewer-generated videos and consumer-crafted ads for brands like Toyota and Sony, Current TV is using its insights into consumer content favored by young adults to expand its Web presence and increase its marketing efforts. The company's experience with its audience also sheds light on the challenges of any marketer wooing well-educated, digitally savvy young people. "

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