"To capitalise on this, Digital Artists planned to become a content supplier by developing internet TV channels, or dedicated URLs, funded by advertisers who want to experiment with alternative distribution models to the free-to-air or pay-TV markets.
Mr Flattery, who has worked in the US production industry, said he would be helping advertisers bid for original TV shows that were not included in network output and sports rights deals, and help take them to viewers.
He said the cost would be comparable to publishing a good-quality custom magazine."
Thursday, August 9, 2007
New phase in online TV battle | The Australian: